Mass Customization for Personalized Communication Environments 1

Data & IT

Mass Customization for Personalized Communication Environments

Constantinos Mourlas • Panagiotis Germanakos

Inbunden

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341 sidor
2009

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. ""Mass Customization for Personalized Communication Environments: Integrating Human Factors"" focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Författare: Constantinos Mourlas, Panagiotis Germanakos
Format: Inbunden
ISBN: 9781605662602
Språk: Engelska
Antal sidor: 341
Utgivningsdatum: 2009-11-30
Förlag: Information Science Reference