bokomslag Mastering Japan Business (couverture souple)
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Mastering Japan Business (couverture souple)

Philippe Huysveld

Pocket

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  • 144 sidor
  • 2017
This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
  • Författare: Philippe Huysveld
  • Format: Pocket/Paperback
  • ISBN: 9780244333942
  • Språk: Engelska
  • Antal sidor: 144
  • Utgivningsdatum: 2017-09-18
  • Förlag: Lulu.com