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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
- Format: Pocket/Paperback
- ISBN: 9780230549302
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2007-08-01
- Förlag: Red Globe Press