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Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
- Increase search traffic while simultaneously lowering costs
- Conduct keyword research
- Determine the best starting bid prices for new keywords
- Manage bids without expensive bid management software
- Launch a new campaign
- Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!
"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com
- Format: Inbunden
- ISBN: 9780595493074
- Språk: Engelska
- Antal sidor: 112
- Utgivningsdatum: 2008-07-01
- Förlag: iUniverse