bokomslag Maucher and Malik on Management
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Maucher and Malik on Management

Helmut Maucher Fredmund Malik Farsam Farschtschian

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  • 356 sidor
  • 2014
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.
  • Författare: Helmut Maucher, Fredmund Malik, Farsam Farschtschian
  • Illustratör: zahlreiche Fotos
  • Format: Inbunden
  • ISBN: 9783593500256
  • Språk: Engelska
  • Antal sidor: 356
  • Utgivningsdatum: 2014-03-21
  • Översättare: Myrna Lesniak
  • Förlag: Campus Verlag