Media Convergence and the Development Strategies of Radio and Television in China 1

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Media Convergence and the Development Strategies of Radio and Television in China

Name: Media Convergence and the Development Strategies of Radio and Television in China
Price: 1349 SEK
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Author: Peng Duan
ISBN: 9789813341517

Peng Duan

Pocket

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166 sidor
2021

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the authors observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.

Författare: Peng Duan
Format: Pocket/Paperback
ISBN: 9789813341517
Språk: Engelska
Antal sidor: 166
Utgivningsdatum: 2021-12-02
Förlag: Springer Verlag, Singapore