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IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
Make influential connections
Become sound-bite savvy
Endear yourself to reporters
Survive awkward moments
Use social media wisely
Manage a cost-effective campaign
Looking for that portal to media magic? It's right here in your hands.
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
Make influential connections
Become sound-bite savvy
Endear yourself to reporters
Survive awkward moments
Use social media wisely
Manage a cost-effective campaign
Looking for that portal to media magic? It's right here in your hands.
- Format: Pocket/Paperback
- ISBN: 9781432786496
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2012-06-14
- Förlag: Outskirts Press