Media Matters

In the ever-evolving world of content creation, social media, videos, TV and radio shows, podcasts, vlogs and blogs, and search engine optimization, new media expert Scott Miller has established himself as an authority on maximizing media usage and exposure. He's passionate about teaching entrepreneurs how to leverage media to grow their businesses and increase their reach. In this insightful and impactful book, Scott clears the way for business leaders who are confused by the changing media landscape.

You'll discover how to:

Utilize content marketing

Grow your audience

Understand media trends

Identify effective content outlets

Implement digital marketing

Establish benchmarks

Measure content campaign success