bokomslag Media Research Methods
Samhälle & debatt

Media Research Methods

Barrie Gunter

Inbunden

3259:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 11-22 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 320 sidor
  • 1999
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.



By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research.



The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

  • Författare: Barrie Gunter
  • Format: Inbunden
  • ISBN: 9780761956587
  • Språk: Engelska
  • Antal sidor: 320
  • Utgivningsdatum: 1999-12-01
  • Förlag: SAGE Publications Ltd