Men in Women's Worlds

This book presents an analysis of masculinity construction in a large corpus of womens magazines, adopting a feminist Critical Stylistic approach to reveal how men are talked about and sold to women as part of a successful performance of hegemonic femininity. This novel approach identifies womens magazines as sites of lad culture that perpetuate ideologies more commonly associated with the laddism of male-targeted media. It examines how stereotypical images of men as naturally aggressive and obsessed with sex are promoted, as well as considering some of the ways in which womens magazines contribute to the social construction of normative understandings of gender and sexuality more broadly. This engaging work will offer fresh insights to students and scholars of (Critical) Discourse Analysis, Sociolinguistics, Corpus Linguistics, Stylistics, and Gender and Communication Studies.