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Merchants to Multinationals provides the first study of the evolution of British-owned international trading companies worldwide from the late eighteenth century through to the start of the twenty-first century. Geoffrey Jones analyses the complex multinational business groups which emerged, and considers the ways in which the trading companies were forced to 're-invent' themselves in order to compete in evolving political and business environments. Based on many confidential business records, this book provides a new dimension to the literature on international business.
- Illustratör: 5 Figures Numerous tables
- Format: Pocket/Paperback
- ISBN: 9780199249992
- Språk: Engelska
- Antal sidor: 414
- Utgivningsdatum: 2002-03-01
- Förlag: OUP Oxford