Microeconomics for Managers
Principles and Applications
Häftad, Engelska, 2024
Av Richard B. McKenzie, D. Eric Schansberg, Dwight R. Lee, Irvine) McKenzie, Richard B. (University of California, D. Eric (Indiana University Southeast) Schansberg, Dwight R. (University of Georgia) Lee
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This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
Produktinformation
- Utgivningsdatum2024-03-28
- Mått178 x 252 x 28 mm
- Vikt1 160 g
- FormatHäftad
- SpråkEngelska
- Antal sidor566
- Upplaga4
- FörlagCambridge University Press
- ISBN9781009507196