Misbehaving - The Making Of Behavioral Economics

MISBEHAVING is Richard Thaler's arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves and our world. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world. MISBEHAVING is a singular look into profound human foibles.