Models of contemporary public diplomacy

Public diplomacy was one of the key Cold War. With the end of the bipolar world, it became less popular. In the new global political and communication context there was a need for a new approach. Public diplomacy based on cooperation with non-state actors, two-way communication and the use of new technologies was labeled the new public diplomacy. The concept appeared as a mostly academic term, but soon it also became widely applied by practitioners. In this book are analyzed three models of contemporary public diplomacy: American model, Chinese and Russian.