Music and Media Business Enterprise

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet caf. iBus is a mobile entertainment hub that will tour all of the UK's finest festivals and gigs. iBus will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus iTunes, surf the net or purchase first-class Apple merchandise.

iBus is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today's increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus with a chance to seize this window of opportunity and enter into a profitable niche.