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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9780844231013
- Språk: Engelska
- Antal sidor: 336
- Utgivningsdatum: 1966-01-01
- Förlag: McGraw Hill