Narrative Change Management in American Studies

Management means getting things done. How can research on the theory and practice of management help American Studies move forward? This book offers a pragmatic approach to bridging the gap between the humanities and business studies. Based on a critical reading of the disciplinary cultures of American Studies and Business School education, the book analyses narratives of U.S. management theorists and practitioners, including Peter F. Drucker, Mary Cunningham, and John P. Kotter. The stories help readers acquire effective management and leadership tools for application-oriented humanities in the digital age. "With her outsider perspective on the discourse in management research and application, Schmidt proposes interesting questions that can turn into fruitful research issues in Business Studies and its interdisciplinary exchange with American Studies. I hope this book falls on open ears." Evelyn Korn "Schmidt did pioneering work by taking the risk of entering novel terrain to show new paths for the further development of American Studies." Carmen Birkle