Samhälle & debatt
National image & competitive advantage : the theory and pracetice of place branding
E D Jaffe
449:-
Uppskattad leveranstid 11-21 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
- ISBN: 9788763001724
- Språk: Engelska
- Antal sidor: 237
- Utgivningsdatum: 2006-01-01
- Förlag: CBS Press