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278 sidor
2018

Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.

Författare: Maria Gabriella Ceravolo, Lucrezia Fattobene, Gianmario Raggetti
Format: Pocket/Paperback
ISBN: 9788885486478
Språk: Engelska
Antal sidor: 278
Utgivningsdatum: 2018-07-30
Förlag: Bocconi University Press