New Business Road Test, The

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

Thinking about starting a new business? Take it for a test drive first!

No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure.

This book will get you on the right track by asking: Is there a genuine market for your idea? Do you really want to compete in the industry? Are you the right person to pursue it?

Before you launch your lean start-up, use The New Business Road Test to make sure it has a fighting chance of working.

The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com