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In this work, the authors consider: competition, the roles of consumers, and legislative and regulatory authorities, the impact of the revolution in information and communication technologies, and how a number of companies have adapted their strategies to meet the demands of consumers.
- Format: Inbunden
- ISBN: 9780333778234
- Språk: Engelska
- Antal sidor: 176
- Utgivningsdatum: 2001-01-01
- Förlag: Palgrave MacMillan