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  • 320 sidor
  • 2007
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.
  • Författare: Marian Salzman, Ira Matathia
  • Format: Pocket/Paperback
  • ISBN: 9780230600010
  • Språk: Engelska
  • Antal sidor: 320
  • Utgivningsdatum: 2007-12-01
  • Förlag: Palgrave Macmillan