Non-Obvious Guide To PR & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand and market building potential of PR is still barely tapped into. Why? Because if business leaders dont understand, at a fundamental level, how PR contributes to the bottom line, theyre unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how when done right it is by far the most effective way to build trust with your audiences and, as a result, transform your brands position, thought leadership, and market share.