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This dictionary contains more than 20,000 terms commonly used in advertising, satellite communications, audience measurement and other areas of mass media. It includes definitions for new and leading-edge technologies such as fibre optics.
- Format: Pocket/Paperback
- ISBN: 9780844231860
- Språk: Engelska
- Antal sidor: 608
- Utgivningsdatum: 1996-01-01
- Förlag: Mcgraw-Hill Education - Europe