bokomslag Only Thing That Matters
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Only Thing That Matters

Karl Albrecht

Pocket

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  • 256 sidor
  • 1993
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
  • Finding the "Invisible Truth" about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way

  • Författare: Karl Albrecht
  • Format: Pocket/Paperback
  • ISBN: 9780887306396
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 1993-01-01
  • Förlag: Harpercollins Publishers Inc