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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
- Format: Inbunden
- ISBN: 9780471132271
- Språk: Engelska
- Antal sidor: 176
- Utgivningsdatum: 1992-06-01
- Förlag: John Wiley & Sons Inc