bokomslag Oxford Handbook of Luxury Business

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2022

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Författare: Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts
Format: Inbunden
ISBN: 9780190932220
Språk: Engelska
Utgivningsdatum: 2022-04-27
Förlag: Oxford University Press Inc