Passion's Fortune

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer's lively and entertaining account of the establishment and development of the company examines the intimate relationship between editorial policy, morality, and sales. McAleer examines the components of the Mills & Boon `formula' and demonstrates how these novels were tailored to ensure the highest sales, and greatest satisfaction for its cadre of loyal female readers throughout the world.