Perfect 10

The Perfect 10 by New York Times bestselling author Dave Liniger is a must-read practical primer for entrepreneurs of all ages.

In The Perfect 10, Dave Liniger, cofounder of RE/MAX, the company that revolutionized real estate for agents and home buyers everywhere, shares fifty-plus years of business insights to help guide future generations of entrepreneurs as they pursue their professional dreams. Beyond being a real estate magnate, Liniger is a major philanthropist, a serial investor in new ventures, a franchising expert, an educator, a former NASCAR team owner and driver, the proprietor of one of the world’s most successful Arabian horse breeding outfits, the owner and operator of Sanctuary, a one-of-a kind private golf club and preserve, and the impetus behind the Linger Center of Franchise Studies at the University of Denver’s Daniels College of Business. Drawing from his varied and unique life experiences, as well as from the wisdom of successful friends, colleagues, authors, historical figures, and long-time inspirations, Linger’s business magnum opus—a nearly 500-page practical primer and love letter to young and future moguls—was written with the next half century of innovative entrepreneurship in mind.

Exploring everything from pitching to venture capitalists; developing leadership abilities in an ever-changing social and economic climate; marketing in an age of so many meaningfully ways to reach consumers; to making the most of what AI has to offer, Liniger leaves no stone unturned. This book is must-reading for anyone with a penchant for new ideas, fire in their belly, and a deep-seated desire to be a perfect 10 in their respective field. It is especially enlightening for franchisors and franchisees!