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Performance Measurement of New Product Development Teams
Erin Yu-Ching Lin • Magdy G Abdel-Kader
Inbunden
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Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.
- Format: Inbunden
- ISBN: 9780230573840
- Språk: Engelska
- Antal sidor: 267
- Utgivningsdatum: 2008-12-18
- Förlag: Palgrave Macmillan