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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
- Format: Pocket/Paperback
- ISBN: 9781349322268
- Språk: Engelska
- Antal sidor: 226
- Utgivningsdatum: 2010-10-27
- Förlag: Palgrave Macmillan