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This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more 'results' when someone searches for "your name" on search engines like Google, Yahoo or Bing.
+ Why You Need Your Own "Personal Online Command Center (POC)" Blog And How To Get It Set Up For FREE!
+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.
+ How To Tap the Personal Promotion Power of Social Media.
Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.
Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).
An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.
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- Format: Inbunden
- ISBN: 9780996391139
- Språk: Engelska
- Antal sidor: 146
- Utgivningsdatum: 2021-02-05
- Förlag: Barnum Media Group