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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy.
Thats where Persuading People comes in, by enabling you to: Build your credibility; adapt your pitch to your audience; win your listeners minds and hearts; overcome resistance to your proposals; and leverage the forces that move people to embrace new ideas.
- Format: Pocket/Paperback
- ISBN: 9781422122730
- Språk: Engelska
- Antal sidor: 96
- Utgivningsdatum: 2008-04-01
- Förlag: Harvard Business School Press