Persuasive Business Presentations: Influencing Decision Makers to Take Action

this book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. such presentations occur at every level in an organization. therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action.

The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.