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bokomslag Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Anne Gregory Mandy Pearse

Häftad

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  • 2025
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

  • Författare: Anne Gregory, Mandy Pearse
  • Format: Häftad
  • ISBN: 9781398620292
  • Utgivningsdatum: 2025-12-01
  • Förlag: Kogan Page