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Pocket
Platform Revolution
Geoffrey G. Parker • Marshall W. Van Alstyne • Sangeet Paul Choudary
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- Inbunden 419:-
Facebook, PayPal, Alibaba, Uberthese companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
- Format: Pocket
- ISBN: 9780393354355
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 2017-10-10
- Förlag: WW Norton & Co