Polling Matters

- The Gallup Organization has a solid track record of successful business books, including two recent Warner Books titles: "Discover Your Sales Strengths (3/03), which has 40,000 copies in print, and "Follow this Path (10/02), which has over 60,000 copies in print- Other bestselling Gallup titles include "First, Break all the Rules (Simon & Schuster, 1999), which has sold over 500,000 hardcover copies and was a "New York Times and "Wall Street Journal business bestseller, and "Now, Discover Your Strengths (Simon & Schuster, 2001), which sold over 300,000 hardcover copies.- By examining how public opinion is influenced, POLLING MATTERS will appeal to the same large audience as Malcolm Gladwell's runaway "New York Times bestseller "The Tipping Point (Little, Brown and Company, 2000), now in its 16th hardcover printing, with 693,000 copies in hardcover and paperback print combined.- Frank Newport is editor-in-chief of The Gallup Poll and a frequent guest expert on CNN.- Timed to coincide with the 2004 presidential election, this book is perfectly positioned for maximum reader interest and media exposure.