Samhälle & debatt
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries • Jack Trout
Inbunden
349:-
Uppskattad leveranstid 3-8 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
- Format: Inbunden
- ISBN: 9780071359160
- Språk: Engelska
- Utgivningsdatum: 2000-12-16
- Förlag: McGraw-Hill Education - Europe