Power Marketing

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

• Business Planning
• Facebook Marketing 
• Video Production tips
• Sales Conversion and Up-selling
• Product Marketing
• Copywriting and Defining a USP
• Website Essentials 
• SEO
• Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.  

The ideal reader of 'Power Marketing: An Aussie Guide to Business Growth' is a business owner who needs some practical advice on how to create better marketing, and a bunch of proven ideas to help grow their business from a one-man band into a fully-fledged million-dollar company.