Precisely

Bronze Medal Winner, 2024 Axiom Business Book Award, Emerging Trends / AI If you want to win an election, improve the health of a city, or thrill your customers, youre going to need precision systemsthe highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market nudges to industrial-grade recommendation systems. Precisely is the playbook for the rest of us. Zachary Tumin and Madeleine Want show how leaders in every domain are taking real-time precision systems into the marketplace, the political race, and the fight for healthfrom New York-Presbyterian Hospital to the New York Times, the NFLs Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPDto reveal elusive patterns, perform a repetitive task, run a play, or tailor a message, one at a time or by the millions. Precisely provides insight that will help leaders choose the system thats right for them, decide which problem to tackle first, sell the importance of precision to stakeholders, power-up the people and the technology, and accomplish change that delivers precisely whats needed every timeand do it all responsibly.