Pricing Value

Your services are not differentiated or valuable in your client’s mind – they can easily compare what you are offering to your competitors and decide that you’re just too expensive. In order to escape the trap of constantly competing based on price, you must render price a non-issue.

Pricing Value is the process of uncovering and quantifying the pain points, transformations, feelings and perceptions that render price a non-issue, and highlight your proposed solution as the only sane option. It’s the only way to avoid “sticker shock” and the constant threat of price objections.

To price the value so you attract and retain a higher caliber of client, this book will show you how to:

• Deal with self-worth issues and eliminate price-sensitive clients


• Adopt the right mindset, approach and systems to maximize what each client is willing to pay


• Deflect attention away from price and expertly manage your client’s perception of value


• Maximize cash flow and the value of your practice by capturing more of the value you create

About the Author:

Rhondalynn Korolak is the founder of businest® and Make the SHIFT™. Rhondalynn qualified as a lawyer and chartered accountant in Calgary, Alberta, Canada, and practiced in the oil and gas taxation niche with PWC and Macleod Dixon. After immigrating to Australia, she practiced as a business coach specializing in cash flow management and created businest®—which won The App You SHOULD be Using at Accountex in 2016 and was named in the Top 10 new apps in the world by Intuit QuickBooks. Rhondalynn now works exclusively with accountants as an advisory trainer, keynote speaker, and pricing value expert. She’s distilled the secrets to success and produced a step-by-step process that accountants can apply to attract more high-value clients and build a thriving advisory practice.

Rhondalynn is the best-selling author of On the Shoulders of Giants, Financial Foreplay, and Sales Seduction. In the USA, she has appeared on/in CNN, Bnet/CBS, Intuit QuickBooks blog and website, Yahoo, Accountex, AccountingWEB, and Insightful Accountant. In Australia, she has appeared on/in Channel 7, Channel 9, Kochie’s Business Builders, 3AW, Australian Financial Review, MYOB website, Intuit QuickBooks blog and website, Institute of Public Accountants Magazine, Accountants Daily, Dynamic Business, Business Spectator, and Australian Retailer.