Primed

Are you accomplishing your goals? Have you made it to the corner office? Landed that job or internship? Persuaded family, friends, or complete strangers to see your point of view? Convinced your kids to eat their vegetables?

With the power of Primed: The Everyday Art of Rhetoric on your side, you can do all this and so much more. With an understanding of the art of speaking and writing effectively, anyone can become a more proficient communicator, and more successful person as a result. 

In the pages of Primed you'll discover:

• The longstanding history of rhetoric and some of the ancient scholars who shaped the field
• An in-depth look at rhetorical success stories across a diverse range of professions
• How to become a better writer, speaker, leader, negotiator, and overall communicator
• Key rhetorical strategies and tools that you can learn to wield

Let this be the guidebook that will "prime" you for success by teaching you how to recognize and respond to rhetoric in every aspect of your life. Are you ready to start a journey towards becoming a master of rhetoric?