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Provides students with the latest information on various marketing strategies. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing, such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The text is supported by illustrations and diagrams.
- Format: Pocket/Paperback
- ISBN: 9788120348899
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2014-03-30
- Förlag: PHI Learning