ProActive Selling: Control the Process - Win the Sale

Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year.

proactive selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to:

Qualify and disqualify prospects sooner to focus on the most promising accounts

Examine buyers motivations from every angle

Quantify the value proposition early

Double the number of calls returned from prospective customers

Appeal to the real decision-makers

Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles

Increase the effectiveness of every interaction

Featuring dozens of enlightening examples and the authors 17 exclusive, practical selling tools, proactive selling gives sales professionals the edge they need to exceed their goalswith any company, in any industry.