Problems and Prospects of Retail Marketing

The book contains eleven articles of research on retail marketing like rural retailing, urban
retailing, organised retailing, unorganised retailing, customer relationship management, customer
satisfaction, applications of information technology in retailing, Indian retail industry, trends and
developments of retail industry, prospects and opportunities of retail industry, foreign direct
investment in retail industry, employment in retail industry, case studies of specific products of
retail industry on specific consumer products, role of retail industry for economic growth of a
country, etc. by eminent authors, academicians, researchers from different institutions and/or
research project offices of repute from academic and professional institutions from the faculties
of management, economics and commerce.