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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
- Format: Inbunden
- ISBN: 9781137501370
- Språk: Engelska
- Antal sidor: 198
- Utgivningsdatum: 2015-07-28
- Förlag: Palgrave Macmillan