Product First

Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business - and the quantum leap towards accelerating value delivery.Learn how to:Design a complete blueprint to attract, educate and inspire customers in a global marketPut a functional data strategy in place to gain valuable customer insightDevise a coherent digital product strategyImplement an agile way of working to adapt to changing market conditionsOptimise your organisational structure for product development