Product-Line Performance Evaluation Systems for Financial Depositories

The test of any performance system is how well it affects behavior. The systems described herein have a profound impact on the behavior of managers throughout financial depositories in areas such as origination, servicing and brokerage product-line operating units, deposit-gathering branches, portfolio managers, and origination sales offices. Also included is a system to evaluate local marketing and promotion campaigns. The theory behind the systems is explained along with a description of how they are developed and implemented.