Samhälle & debatt
Pocket
Product Recall Management
Sascha Raithel • Setareh Heidari • Jan Von Schlieben-Troschke
529:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takatas airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
- Format: Pocket/Paperback
- ISBN: 9783658455866
- Språk: Engelska
- Antal sidor: 164
- Utgivningsdatum: 2024-11-06
- Förlag: Springer