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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
- Format: Inbunden
- ISBN: 9780071362467
- Språk: Engelska
- Utgivningsdatum: 2000-10-16
- Förlag: McGraw-Hill Education - Europe